GARDENING – “A few years ago we were only a few hundred people in France. There are several thousand of them now! ”- estimates the founder of the site. Diana plantsoften asked her advice on indoor plants.
That’s the advantage of all these accounts where you just have to scroll to collect tips, advice and simple, economical, fun, but above all effective remedies: no need to have a green thumb. Would you like an avocado tree to bloom in your living room? No more rushing to the garden center.
“During the health crisis and especially during confinement, many people found themselves out of work and started growing plants,” explains “Petr Farmer″amateur gardener and self-taught, HuffPost.
Simplicity and accessibility
Simplicity is at the heart of the success of online gardening for a wide audience of hobbyists. This is how posts that talk about methods for growing avocado pits or tips on pest or disease control get a lot of views and comments.
According to Lina, behind the TikTok account Pragmatic botany, there is a desire to return to the methods of our elders. “Now all social classes and all generations want to return to simple and healthy things. There is no longer a split due to social categorization,” she analyzes.
The passion is so great that for some this hobby becomes almost a second job. Like a plant freak behind an account 40 years old 4 childrenwho created his second account Miss Crazy Plantsdedicated to gardening before the enthusiasm generated by his stories. Or Diana, who was spotted by France 3 and wrote book collection of tips for building a houseplant collection after being noticed for this activity.
Support, sharing and goodwill
But aside from the simple tips and tricks that these amateur gardeners give, it seems that the spirit of sharing that reigns in these accounts also draws in their followers. Because very often communication is not limited to simple requests for advice or help in private messages. Pierre receives, for example, photographs of people who turned to him for advice, turned to him for help in treating a sick plant or saving a vegetable garden infested with pests. He is shown the result, success and warmly thanked. “Receiving these photos and messages with gratitude makes me very happy,” he concludes.
A feeling shared by Lina. “There is an important social aspect. Horticultural activities are subject to discussion, exchange and sharing. Social media is proof of this. Everyone, wherever he is, sometimes even through the language barrier, will be able to express his opinion, share his experience about a particular plant. I think it’s a real community of very different profiles who manage to share and open up to others thanks to this theme. And it’s really cool!” she admits. HuffPost.
Positive and grateful reviews were not long in coming. “I tested it, it’s great!”, “My grandfather did it!”, posted in the comments, allow you to exchange opinions between participants or amateur gardeners, improve your knowledge from others. “It’s a virtuous cycle,” adds Lina, who is getting more and more involved in her videos, motivated by the exchanges and gratitude of her followers.
“When I give advice on caring for plants, I very often receive words of gratitude. It is a calm and caring community,” concludes Diana.
Environmental friendliness and economy
But this advice and guidance, which is shared and shared on social media, is also often a reflection of concern for the economy. Maintaining a vegetable garden or indoor jungle can get very expensive if you buy materials from specialty stores.
Thereby, Lina is environmentally friendly and advocates for recycling: “The fact that you have to have fruit or vegetables in your fridge in order to germinate has a lot to do with it. On Friday we watch a video on how to sow tomatoes, and on Saturday, when preparing a salad, we can move on to practical work, because it is simple and accessible to everyone. “Waste” turns into a playful experience and, It has especiallywhen the experiment is final. There is a certain pride in “giving life” to a beautiful houseplant thanks to the core, which should have ended up in the trash!
It’s not Pierre, whose TikTok videos for recycling food waste that are useful in the garden, are among the most viewed, proving that sustainability is part of the success of these accounts.
The satisfaction of doing it on your own or with your family
Finally, for Pierre, it is also the pleasure of being together with a family whose ties are sometimes strained due to different schedules and activities. Seeding, planting, harvesting and cooking with your kids or a partner is a healthy approach and allows you to “recreate real fun moments”.
Author Success in your garden, (Ed. Marabout), this budding gardener likes to think he’s bringing generations together for moments of exchange. Sometimes he gets messages from followers who tell him how they went out for a walk and took his advice to practice wild collecting.
Lina, for her part, evokes an almost philosophical dimension of family spirit. “Watching something as ‘stupid’ as an avocado or a sweet potato grow is great fun and makes everyone feel proud. We return to the know-how and techniques that our parents “avoided” a little, we restore them and look at the garden or garden of grandparents with much more benevolence,” explains this landscape designer.
If this passion for gardening was indeed caused by imprisonment, then the sequence of events showed that it was not just a consequence of health problems, but rather a rediscovery of the pleasures to share with the family, learn to do it yourself and return to harmony with the outside world. healthy, virtuous and seasonal diet. And it’s good, because spring has come!
Look also at The HuffPost: late blight is ruining tomatoes, gardeners are upset